Colgate Total and television personality Kelly Ripa have partnered to launch the brand’s new “You Can Do It” campaign, which is designed to encourage consumers to take control of their health and well-being, including proper oral hygiene. Ripa’s involvement in the campaign is inclusive of television creative, digital, social and PR activations with a new TV commercial which will air today. The new spot showcases Ripa making small changes in her routine and lifestyle...